305- The ad that inspired me to live life as I wanted to | INSPIRATION

Inspiration. Encuentra esta entrada en castellano en este enlace: Solo hazlo. La publicidad que me inspiró a vivir como yo quiero.


Today I want to share something very special. This ad from 1992 certainly changed my life.

I immediately pulled it out from the magazine and placed it next to my most precious belongings. Chances are that these words are partly to blame for my nomadic life. I reread it every so often, so as not to forget the message: We should not be afraid.

Some weeks ago I shared the video of a conference we gave to 500 media and advertising creatives in Pamplona, during the annual meeting of the Creative’s Club of Spain. That day I showed for the first time this ad with a photo of a runner named Barry Sanders. At the time, I was not interested in his name, or cared too much that the text was really about trying to sell me running shoes. I was left with just the words of this advertisement that changed my life.

Nike wanted to sell me shoes. I bought ideology. You can read the full text further down.

Thanks for flying with us. Welcome to year 16.

Too often we are scared.



Get On the Wrong Path in Amazon or Kindle. ISBN 13 979-8603766140

Follow the latest adventures of Pablo and Anna on InstagramFacebook and Youtube @viajeros4x4x4

“The Book of Independence works its magic like a bellows on the embers of wanderlust, inspiring us to break away from the norm, to slow down and smell the proverbial roses… or cow or elephant dung. It’s not about what you’ll do after you retire, it’s about what you do before you die.”
Chris Collard, Chief Editor, Overland Journal Magazine


Pablo Rey (Buenos Aires) and Anna Callau (Barcelona) also known as #viajeros4x4x4, have been overlanding the world non stop since 2000 on a 4WD Delica van. They mastered the art of solving problems (breakdowns and police harassment, between them) in far away places, while enjoying their nomadic lifestyle.

They’ve been 3 years driving through Middle East and Africa, between Cairo and Cape Town; 7 years all around South America, and 7 years going to every corner of Central and North America. They crossed the Southern Atlantic Ocean in a fishing vessel, descended an Amazon river in a 6 log wooden raft, and walked with a swiss knife between elephants in wild Africa. On the last two years they started to travel by foot (Pyrenees mountains coast to coast, two months) and motorbike (Asia), with the smallest lugagge possible.

Pablo has written three books in Spanish (one translated in English), many articles to magazines like Overland Journal and Lonely Planet and both are in the short list of the most respected latino overlanders.

¿When will the journey end? It doesn’t end, the journey is life itself.

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